Corporate initiatives focus heavily on financial criteria, process and operational changes yet regularly fail to have the desired impact. Often this is due to ineffective communication with employees, leading to a lack of engagement and disappointing results.

This challenge is made more difficult by a fundamental misunderstanding among executives and managers of the power, importance and impact of effective communications with employees — the potential to make the difference between frustrating inaction and sustainable performance.

We believe that communications is core to employee engagement as a management discipline and is the primary success factor in supporting effective change. We work to ensure it is a fundamental component of business strategy and management.


Our Team

Warren Egnal is the founder and CEO of Engagement Strategies.  His experience with major global companies has led to a focus on helping corporate leadership define their visions, brands, and purposes; foster adaptation to change and motivate positive employee, customer and other stakeholder behavior.  Starting with business objective-directed strategy, Warren also creates and implements the policies and programs that translate theory into action.  His primary expertise is in providing counsel and support for executives to ensure their decisions are more effective and their employees more productive.

Prior to founding Engagement Strategies, Warren was hired by Edelman to manage all aspects of the San Francisco office of the world’s third largest marketing communications agency.  Before Edelman, he was with Porter Novelli, a global top ten communications firm as a Senior Executive in the Consulting Practice and leader of Porter Novelli’s change management and employee engagement disciplines.  There, he designed and deployed the methodology for effective program development in these areas, a process designed to lead executives and their organizations through change, so as to obtain endorsement for corporate vision, guide employee behavior through change and promote engagement.

Warren has led teams providing communications, HR counseling, and program support for key client initiatives in Corporate and Employee Branding, Total Employee Experience, Customer Relationship Management, Change Management, Privacy, Employee Engagement and Corporate Intranet Programs. His client experience includes consulting on multi-dimensional programs for Activision, Xilinx, Sony, Amgen, Qualcomm, HP, Micron, Nextel, Sprint PCS, Merck, Honeywell, BMC Software, Grady Health System, Atlanta Life Insurance Company and Medco Health, among others.

Warren is a graduate of Pepperdine Business School, Malibu, California.

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Laurie-HeadshotBWThroughout her career, Laurie Ahlf has developed programs and tactics designed to engage stakeholders and guide them through the process of understanding and adopting change. From getting more people bicycling or conserving water, to engaging a global employee base to adapt a new software initiative, Laurie provides the strategic eye and expertise necessary to help effect long-term change. Her roots are in visual communication, which has laid the foundation for distilling complex concepts into succinct phrases and images that convey core ideas in ways that are easy to digest.

Prior to joining Engagement Strategies, Laurie lent her expertise to the technology sector consulting through ROI Communication. Through ROI, Laurie worked on projects for Hewlett Packard, Symantec, Blue Shield, PG&E, Cisco and others. Her contributions included strategic planning and development of news, stories and information for a global employee web portal and digital communications channels; change management communications and a web-based interactive educational module for a complex, multi-phased software initiative; and integrative communications and leadership activities to launch a new companywide technology initiative.

Laurie also has a keen understanding of the human experience and behavior change through working with private and public sector clients. While at PMC, a public sector consultancy, she successfully managed public outreach and behavior change campaigns for bicycle behavior, water conservation, and a countywide grant program called First Five Sacramento, which was honored by the California Association of Public Information Officials (CAPIO) in the writing and overall marketing campaign categories in 2009. Working for SureWest telecommunications, she worked with top agencies to create print, radio and television advertising for its multiple products.

As principal of her own firm from 1992 to 2002, Laurie provided marketing and communication support to various clients including Parsons Brinkerhoff Quade and Douglas, Ogilvy Public Relations, Jones & Stokes Associates, UCSF and the UC Davis/Fresno Master Gardeners Program among others. She also lends her talents volunteering with Breathe California of Sacramento and other nonprofit organizations.