About

Corporate initiatives focus heavily on financial criteria, process and operational changes yet regularly fail to have the desired impact. Often this is due to ineffective communication with employees, leading to a lack of engagement and disappointing results.

This challenge is made more difficult by a fundamental misunderstanding among executives and managers of the power, importance and impact of effective communications with employees — the potential to make the difference between frustrating inaction and sustainable performance.

We believe that communications is core to employee engagement as a management discipline and is the primary success factor in supporting effective change. We work to ensure it is a fundamental component of business strategy and management.

Our Team

Warren Egnal is the founder and CEO of Engagement Strategies.  His experience with major global companies has led to a focus on helping corporate leadership define their visions, brands, and purposes; foster adaptation to change and motivate positive employee, customer and other stakeholder behavior.  Starting with business objective-directed strategy, Warren also creates and implements the policies and programs that translate theory into action.  His primary expertise is in providing counsel and support for executives to ensure their decisions are more effective and their employees more productive.

Prior to founding Engagement Strategies, Warren was hired by Edelman to manage all aspects of the San Francisco office of the world’s third largest marketing communications agency.  Before Edelman, he was with Porter Novelli, a global top ten communications firm as a Senior Executive in the Consulting Practice and leader of Porter Novelli’s change management and employee engagement disciplines.  There, he designed and deployed the methodology for effective program development in these areas, a process designed to lead executives and their organizations through change, so as to obtain endorsement for corporate vision, guide employee behavior through change and promote engagement.

Warren has led teams providing communications, HR counseling, and program support for key client initiatives in Corporate and Employee Branding, Total Employee Experience, Customer Relationship Management, Change Management, Privacy, Employee Engagement and Corporate Intranet Programs. His client experience includes consulting on multi-dimensional programs for Activision, Xilinx, Sony, Amgen, Qualcomm, HP, Micron, Nextel, Sprint PCS, Merck, Honeywell, BMC Software, Grady Health System, Atlanta Life Insurance Company and Medco Health, among others.

Warren is a graduate of Pepperdine Business School, Malibu, California.

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Len Dieterle is a principal at Engagement Strategies and leads the firm’s east coast presence from Boston. He has spent the last 20 years helping organizations from a broad range of industries – including consumer, technology, healthcare and non-profit – achieve their mission-critical objectives through both internal and external communications initiatives.

Len is an accomplished strategist who specializes in developing stakeholder messaging platforms and crafting results-oriented communications programs. He is also a skilled writer with a diverse portfolio of work. His client experience includes Xilinx, Motorola, Sony, BMC Software, Texas Instruments, Hitachi and a host of others. For one client, Len managed a team of 30 communications professionals located around the world in seven different countries to effectively manage the successful integration of 13 acquired companies during a five-year period.

Len has a master’s degree in communications from Boston University and bachelor’s degree from Boston College. He is also a co-founder of The Bruce Edwards Foundation for ALS Research which has raised nearly $5 million in the past five years to support research being conducted at The Packard Center at Johns Hopkins.

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Christina Lim is a senior consultant with Engagement Strategies and is responsible for the strategy, development and implementation of engagement programs for the group’s clients.

She has more than 10 years of experience working with companies to improve their internal communications programs to increase employee engagement.  Prior to joining Engagement Strategies, Christina managed global employee communications for Qualcomm where she established multiple core communication channels and programs.  In addition, she provided strategic communication counsel to senior executives in Qualcomm’s corporate functions, including finance, human resources, IT and global business development.  Her role also included responsibilities for crisis communication and change management.

Before joining Qualcomm, Christina was at Porter Novelli, a global public relations company, where her clients included HP, Honeywell and Medco.  She managed the employee crisis communications for the @hp employee portal during the HP-Compaq merger – the largest merger of two technology companies in history – to over 120,000 employees worldwide.  She also planned and implemented HP’s internal communications program around privacy and assisted in the launch the new corporate branding initiative – “invent.”

Christina’s experience also spans external communications in which she’s managed media relations programs for organizations including the American Cancer Society, BBBOnLine and HP’s inkjet printer division.  Prior to her joining Porter Novelli, Christina managed corporate visibility programs, media outreach and executive communications at global architecture and engineering firm Daniel, Mann, Johnson and Mendenhall.

Christina is a member of the San Diego chapter of the International Association of Business Communicators and on the board of the Women’s Global Network.